As a leader in the real estate industry for over 25 years, Craig Williamson has spent a lot of time thinking about success. What makes it, how to measure it, and how to achieve it for his clients. Service, integrity, communication and connection are always cited as reasons his vendors recommend and return to Buxton Bentleigh. Yet there’s one overriding factor that has made Craig the area’s most regularly recommended agent... his ability to achieve the highest selling price for his vendors.

With a higher average and median sale price year in, year out, Craig simply sells his vendors’ properties for more.

Assertive, tenacious and dedicated to maximising every dollar of the sale, Craig’s success (and his vendors’ selling price) are grounded in a focused auctioneering style and a ferocious approach to negotiation. Bringing rare skill and energy to his auctions, Craig is known for his ability to draw bids and take buyers beyond their limits.

Craig’s post-auction negotiation is equally revered. With a natural ability to read, engage and motivate buyers, plus years of experience taking them to the highest point of their budget, Craig’s ability to find, and add, value is legendary. It's no surprise then, that Craig is in high-demand as a Negotiation Coach, working with both consulting clients and his own team to transform expert salespeople into intuitive negotiators.

Over more than 15 years as the Director of Buxton's Bentleigh office, Craig has made it his mission to select, inspire and lead one of the largest and most dynamic property teams in Melbourne. In the process, he has created one of the most highly awarded teams in the Buxton network, one of the highest achieving real estate businesses in Melbourne...and a list of clients whose above-expectation selling prices speak for themselves.