Grounded in the financials, driven to achieve, and qualified as a Fully Licensed Agent, Paul Allica is a credentialed, experienced and successful real estate professional with a reputation for going the extra mile for his clients. However, it's his background as a sales & creative marketing specialist, and his life experience across industries and continents, that really set him apart. Paul’s skill-set elevates him amongst industry peers and he is regarded as an expert negotiator consistently maximising his clients’ sale prices.
As a seasoned agent, Paul’s time spent selling projects with numerous nationwide developers has seen him accrue high-level proficiency in the financial strategies that lead to successful home purchases and property investments. Paul’s sophisticated investment expertise, coupled with an ability to communicate in plain language, helps purchasers understand how easy and viable it can be to step into the market; leading to an informed purchase for buyers...and a quick, easy and beyond-expectation result for his vendors.
With a creative approach developed in a former career in the film industry, Paul brings a sophisticated understanding of the market, marketing videography and home presentation. As a director, actor and cinematographer who has worked on major productions with A-list actors, including Jackie Chan & Arnold Schwarzenegger. Paul has an extraordinarily perceptive eye. His attention to detail ranges across every aspect of the sale; from the way his vendors’ homes are presented visually, to the effectiveness with which marketing materials are crafted and, most importantly, to ensuring potential buyers see every benefit a property presents.
Drawn to physical and intellectual challenges throughout his life, Paul has practiced Kung Fu martial arts since his teens; becoming a state champion and competing at national level. After recently returning from working in the Chinese film industry on action movies, Paul oversaw the production of a feature film with over 500 cast and crew members, which was then sold to 92 countries globally and featured a seven-figure budget. This experience involved managing complex international buyer campaigns, giving Paul a unique perspective on handling large-scale projects, intricate logistics, and high-stakes negotiations. These skills seamlessly translate into his real estate career, where Paul creates unrivalled exposure for his properties, capitalises on their market potential, and maximises their selling price.
Paul holds a Diploma in Digital Media & Film with Distinction, Certificate IV in Real Estate, and a Diploma in Real Estate Agency Management.
