Projects by Buxton is pleased to announce the completion of its latest and most successful project, ‘Awaken,’in Brighton, which achieved a sell-out status. The innovative project has proven to be one of the most accomplished ventures in the company's history.

The key to the project's success lay in the strategic foresight of the team, who was appointed before the plans were submitted to town planning and permits were secured. This allowed the team to collaborate closely with the group  of architects and interior designers. Together they identified and developed a unique segment within the Brighton real estate market that had not been previously serviced.

Targeting the untargeted was a strategic move, according to Projects by Buxton director Heath Thompson.

"There are a number of high-end projects targeting the same affluent downsizer demographic,”he said.

“We approached the market with a different perspective by offering high-end residences at a slightly lower price-point.

"Our goal was to prioritise key elements tailored to our target buyers, crafting a project that distinguishes itself in a market saturated with luxury homes or deficient in essential features."

Thompson emphasised the main aim in development is to achieve profitability.

"We had to be clever with the use of space, and provide comparable amenities and accommodation, achieving an income per square meter comparable to projects in the area but at a reduced price for the purchaser," he said.

The project, aptly named ‘Awaken,’ featured two and three bedroom luxury residences with terraces or balconies, catering to the discerning tastes of its clientele. 

Developed by Skelton, designed by Travis Walton Architecture, and constructed by Brompton Construction, the collaboration resulted in a space that not only met but exceeded buyer expectations.

One of the notable aspects of the project was its launch amid the challenges posed by the global pandemic in late 2020. Buxton's sales and marketing teams adapted to the circumstances, shifting to a digital landscape that proved immensely successful. The digital presentation and additional online resources engaged buyers effectively, resulting in sales revenue surpassing independent valuations.

"During a time of uncertainty, we had to get creative and change our approach, so we embraced a full digital presentation, and the success of this strategy has had a lasting impact," said Mr Thompson.

 "Even today, we continue to utilise our full digital space within the office, providing buyers with a comprehensive and engaging presentation experience, simply because buyers now expect more than just a printed brochure."

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