To Cop or Not: IKEA x Hay 'Ypperlig' Collection



Scandi design juggernauts drop their much anticipated Ypperlig collection

Ahhhh IKEA: that place where dreams are built, many an argument has been had, thousands of $2 hot dogs have been smashed and bottomless soft drinks have been filled. Pretty much everyone I’ve ever known has either a gripe or hilarious story about IKEA. Yes, you need a PhD in order to put a flatpack together. No, the display toilets in the showroom really don’t work. Yes, before you and your better half take a trip there, you need to visit a divorce lawyer first, just in case Aisle 36 Position 10 ends in a Mexican stand-off. But is the wrath incurred on the Swedish juggernaut justified? As much as we gripe and moan about our IKEA experiences, the brand is one of the most-loved and affordable in the world.

And yet, even though we’d probably still shop there, many of us share the same belief that the brand sacrifices quality to make way for affordability. Enter the game changing collaboration with cult Danish design group, Hay. Following the trend of big name design houses joining forces with affordable brands (Jean Paul Gaultier, Victoria Beckham, Missoni for Target), IKEA and Hay present a collection of designer pieces that are accessible and aesthetically timeless. Dropping late last year, from tea light holders and napkins to coffee tables and sofas, the collaboration that was three years in the making aims to give everyone the opportunity to have high quality yet affordable pieces in their homes. And, given how house proud Australians are becoming, making beautifully designed, forever pieces accessible for all can’t be a bad thing. 

Read more on the collaboration at My Domaine and shop the full range at IKEA.