In the Media: Beyond the Standard Campaign: How to Market a Quirky Property That Defies its Postcode

Selling a unique or unconventional home takes more than the standard advertising formula. When a property doesn’t fit neatly into its postcode – perhaps it’s larger, more luxurious, or simply unlike anything else nearby – traditional marketing channels may not reach the right audience.

That's where strategy, creativity, and a willingness to experiment make all the difference. 

For Buxton Real Estate's Mathew Cox, that challenge came to life with the listing of 4 Southern Road, Mentone, Victoria; a sprawling family estate complete with a pool, cabana, tennis court, and it's own children's playground. It was the the most unusual property he'd seen in his three decades in real estate. 

Read the full article here.