In the media: When a listing stalls: how to turn silence into a sale

When a property sits on the market with little movement, the silence can be unnerving for vendors, and stressful for agents.

While a slow campaign isn’t unusual, especially in fluctuating market conditions, it can feel like a dead end.

But as Buxton sales consultant Kym Williams explains, a stalled listing doesn’t have to spell failure.

With the right approach, strategy can reset the momentum, restore vendor confidence, and lead to a successful result – even in a softening or saturated market.

Kym recently managed a campaign in Brighton, Victoria that had been sitting idle for five months with another agency.

“The vendors were exhausted,” she says.

“They’d been through months of opens, minimal traction, no result. They were ready for a different approach.”

The key to reviving the property wasn’t slashing the price, she said first and foremost, it was about believing in the product.

Read the full article here.